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Jenn-Air© Heralds the Dawn of the "Bronze Era" Kitchen Appliances Get A Classical Upgrade With New Oiled Bronze Finish


Benton Harbor, Mich. (April 21, 2006) Recognizing the desire for a clean, yet classical design option, Jenn-Air© has combined the traditionalism of bronze sculpture with the polished look of stainless steel accents to create a unique, enduring Oiled Bronze finish for kitchen appliances.

Inspired by the growing interest in metallic finishes for kitchen walls, fixtures, and countertops, Oiled Bronze is the latest high-fashion alternative to stainless steel from Jenn-Air, the brand that created the highly desired Floating Glass appliance finish. According to the Color Marketing Group (CMG), 2006 trends will include increased focus on color depth, so products with burnished finishes, such as the Jenn-Air Oiled Bronze appliance suite, will continue to grow in popularity. In fact, several of CMG's color directions for 2006 hint at consumers' growing love for the warmth of metal.

"Homeowners are increasingly seeking out options beyond standard kitchen appliance finish offerings," said Rusty Zay, vice president of Jenn-Air. "With robust yet subtle new finishes like Oiled Bronze, consumers now have appealing choices beyond stainless steel."

The Oiled Bronze suite, a Jenn-Air exclusive, taps into the growing popularity of earth tones and warm neutrals to offer a breakthrough finish that is at home with a variety of kitchen designs. The unique depth of bronze hues, coupled with the stainless steel handles and hardware, allows the Oiled Bronze kitchen suite to balance with other design features in the kitchen. This versatility allows consumers to either outfit a full kitchen of Oiled Bronze appliances or add a new Oiled Bronze offering to soften kitchens with stainless steel or black appliances.

With its Oiled Bronze appliance finish, the Jenn-Air brand is offering homeowners and kitchen designers a glimpse of exciting trends to come. The new Oiled Bronze finish blends superior craftsmanship and unique materials to create a welcoming style with the sophistication consumers have come to expect from the Jenn-Air brand. "The design industry looks to brands like Jenn-Air to challenge kitchen style convention," said Lisa Sleckman of Drury Design, a Chicago-area kitchen design firm. "The Jenn-Air Oiled Bronze finish is certain to stimulate creativity."

The new Oiled Bronze finish will be available on a wide variety of Jenn-Air products, including select refrigerators, dishwashers, wall ovens, cooktops and hoods starting in 2007. Estimated retail prices will vary by product, but will be priced competitively with Jenn-Air Floating Glass offerings.

About Jenn-Air

From downdraft cooktops, wall ovens and professional ranges to dishwashers, refrigerators and entertaining essentials, such as warming drawers, built-in ice machines, wine chillers and convenience ovens, Jenn-Air offers a full line of kitchen appliances. Jenn-Air offers a variety of finishes, including professional and euro-style stainless steel, the industry-exclusive Floating Glass, and the new Oiled Bronze, available in late 2006. Advanced cooking functions, such as quick bread proofing in convection ovens and rotisseries on downdraft cooktops, help home cooks make their kitchen the room of their dreams. , Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world.


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